Full content creation services. Brand ideation and evolution. Naming. Consulting.
From website content to key messages in marketing and packaging materials, I have worked with these companies to craft and establish their respective brand identities.
Feastive is my own company. I have spent two years honing my cooking skills and navigating New York's bustling start-up scene to bring this vision to life.
Introducing: New York City's first and only meal kit delivery service for dinner parties. Feastive specializes in crafting memorable dining experiences with curated meals that have been made for sharing. Premium, innovative, and delicious, Feastive makes hosting a breeze.
Featured in the NYTimes, The Wall Street Journal, Thrillist, Well + Good and more.
I have been a part of Upwild's journey from the very beginning. Their mission is to empower athletes with plant-based, all-natural, and thoughtful nutrition. In addition to naming the company, I worked with their team to craft a website with honest and informative content that showcases their key principles as a company. Upwild's launch product is a plant-based protein smoothie boasting a delicious, performance-boosting formula loaded with superfoods and probiotics.
Upwild is a Brooklyn-based sports nutrition company seeking to redefine the category. Their line of performance and recovery products are designed for the health-conscious and active, with a strong ethos on crafting all-natural products that you can trust.
I joined Neal Rosenthal of Rosenthal Wine Merchant in May of 2018 to help reform the digital presence of his food business. Mad Rose Specialty Foods carries a curated selection of artisanal products from some of Neal’s most trusted suppliers and friends across Italy and France. I worked with photographers and designers to create a user-friendly website dedicated to the food products, complete with premium gift baskets and bundles to highlight the range’s diversity.
Started by Neal Rosenthal in 1977, Rosenthal Wine Merchant has grown to become one of New York’s most respected wine importers. Neal has been importing Italian food products - olive oils, honeys and pantry staples - for decades. Mad Rose Specialty Foods now gives those products their own place to shine.